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Engaging and thorough, MARKETING, 12th Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business decisions, Core to..

Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility, The goal of this text is to enhance stud..

Learn how to create value and gain loyal customers,   Today’s marketing challenge is to create vibra..

Overview : Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC, It includes very comprehensive coverage of Agency issues and creative work and how it..

Examine advertising and promotions through the lens of integrated marketing communications,   The carefully i..