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O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how ..

Overview : Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC, It includes very comprehensive coverage of Agency issues and creative work and how it..

Examine advertising and promotions through the lens of integrated marketing communications,   The carefully i..

For more than a decade Juergen Teller has worked with Marc Jacobs on the advertising campaigns for each of the Men's and Women's Marc Jacobs collections, Marc by Marc Accessories a..

This book offers advertising professionals and entrepreneurial dreamers advice on how to set up an advertising agency, run it, and grow it into a highly professional business, Writ..